Dual-brand complexity
Every asset had to carry a partner’s identity alongside ICICI Lombard’s, without either brand feeling like an afterthought.
03 / ICICI LOMBARD General Insurance & Bancassurance Partnerships
One creative system.
Every partner.
Building a consistent, co-branded content engine across bank, NBFC, OEM and merchant partnerships—from wellness education to onboarding collateral.
View the case study ↓EMAILERS✦CAMPAIGN GRAPHICS✦BRAND IDENTITY✦PARTNER PRESENTATIONS✦VIDEO
The brief
Turn partner touchpoints into one insurance brand story.
ICICI Lombard distributes health, motor and merchant insurance through co-branded partnerships with banks, NBFCs and OEMs — Hyundai, Bandhan Bank and L&T Finance among them. The engagement built the shared visual and content system behind that distribution: wellness emailers, product graphics, campaign creative, brand identity, partner brochures, onboarding presentations and video, each carrying two logos and one consistent voice.
01 — CHALLENGE
Many partners.
One brand, one voice, no drift.
Low-attention categories
Insurance and wellness messaging had to compete with highly visual content while remaining simple enough to understand and act on in seconds.
Disconnected collateral
Customer emailers, merchant brochures, onboarding decks and internal briefings needed one shared system to tie them together.
02 — STRATEGY
Educate, convert, then equip
the partner network.
The approach moved from customer-facing awareness, to product-specific conversion assets, to the internal tools that let each partner's own teams sell and onboard consistently.
01 / EDUCATE
Build health awareness
Co-branded wellness emailers with Hyundai — on lung health, heart health, cancer screening and joint health — built around the Smart Health identity and the IL TakeCare app.
02 / CONVERT
Explain the product
“Did You Know” product-education graphics for L&T Finance loan customers, and a Merchant Cover III campaign for Bandhan Bank, translating policy fine print into plain, visual answers.
03 / EQUIP
Enable the partner network
Onboarding kits, business-opportunity presentations and internal briefing decks that give partner sales teams and distributors a consistent story to work from.
03 — ALL-FORMAT PLAN
One system.
Every format.
Each format had a defined partner, audience and job — from a single emailer to a full onboarding presentation.
Health & Wellness Emailers
Co-branded with Hyundai: lung health, heart health, cancer awareness and joint-care emailers built around the Smart Health identity, driving IL TakeCare app installs.
Reported engagement: +150% app downloads on one sendProduct Education Graphics
“Did You Know” social/email graphics for L&T Finance motor-loan customers, simplifying own-damage cover, floater policies and return-to-invoice benefits into single-glance visuals.
Format: Paid social & email graphicsDIY Campaign Series
Merchant Cover III campaign for Bandhan Bank — a co-branded “Did You Know” series for shop owners, covering add-ons, stock and premises protection.
Partner: Bandhan Bank x ICICI LombardPartner Brochures
Merchant Cover III policy brochure detailing multi-risk coverage for Bandhan Bank current-account holders, with starting-premium call-outs for the sales conversation.
Format: Print & digital brochureBrand Identity
Smart Health brand mark and visual language, built to sit consistently across every OEM and bank co-brand pairing.
Deliverable: Logo & identity systemPartner Presentations
Partner Success Office, Prarambh onboarding kit, Business Opportunity Meet, NEEV internal briefing and the Health Agency licensing playbook — the decks that run partner meetings and onboarding.
Format: Internal & partner-facing decksVideo
Seasonal brand films, policy-explainer motion pieces (room-rent capping) and a corporate leadership film for internal and partner audiences.
Format: Motion & brand film04 — CREATIVE DELIVERABLES
The work,
as one system.
Emailers, campaign graphics, brochures, identity, partner presentations and video—unified by a recognizable visual language.
ICICI EMAILER LIBRARYCustomer communication assets
Open any image for a larger view, or view and download the supplied PDF emailers.
ICICI GRAPHIC LIBRARYCampaign and product creatives
Browse all uploaded graphics. Six appear first; use “Load more” to reveal the remaining assets.
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ICICI BROCHURE LIBRARYMerchant Cover brochure pages
Open any uploaded brochure page for a detailed full-screen view.
ICICI PRESENTATION LIBRARYPartner, onboarding and campaign decks
Preview, open or download every supplied presentation document.
Editable PowerPoint presentation supplied with the ICICI creative library.
Download PPTX ↓ICICI VIDEO LIBRARYCampaign films & motion
Open either video for a larger view, then use the arrows to move between them.
05 — IMPACT
A shared brand system.
Built for every partner.
3
featured co-brand partnerships
7
format types in one system
150%
reported lift in app downloads on one send
1
unified Smart Health identity
The system gave ICICI Lombard’s partner network a recognizable creative language across customer education, product conversion and internal onboarding—regardless of which partner logo appeared alongside it.
Figures reflect deliverables and results documented in the supplied case-study content.
06 — THE PARTNER
Made by
DWPlaceSolutions.
DWPlaceSolutions is the creative and marketing team behind this work — designing and producing every emailer, campaign graphic, brand mark, brochure, presentation and video across ICICI Lombard's partner network, so the brand shows up the same way no matter which partner logo it sits beside.
From first concept to final file, DWPS handled the writing, design, QA and delivery — turning ICICI Lombard's partnership strategy into creative that partner teams could actually put in front of customers.
DWPlaceSolutions
Creative & marketing partner for ICICI Lombard's co-branded partner content, 2026.
- Content writing & copy
- Campaign & brand design
- Presentation & brochure production
- QA & multi-partner brand review