No market presence
As a new institute, SAACH had no brand recognition, professional website, digital identity, or established reputation with students and parents.
02 / SAACH ACADEMY Aviation, Travel & Tourism Education
From new institute
to trusted brand.
Building a modern education brand and a scalable digital enrolment ecosystem—from first discovery to admission and onboarding.
View the case study ↓BRAND & WEBSITE✦STUDENT ACQUISITION✦CRM & AUTOMATION✦ENROLMENT ECOSYSTEM
The brief
Build trust before
asking for admission.
SAACH Academy is a newly launched institute offering career-oriented programs in aviation, travel and tourism, air ticketing, and IATA certification. The engagement created its brand identity and connected every stage of the student journey into one measurable admissions system.
01 — CHALLENGE
Starting from zero.
Competing for trust.
No admission funnel
Enquiries, counselling, follow-ups, and applications were handled manually without CRM, automation, or instant WhatsApp support.
No connected data
Website, ads, social, content, and admissions operated independently, with no attribution or management dashboard for performance decisions.
02 — STRATEGY
Design the complete
student journey.
Rather than running isolated campaigns, the solution combined branding, technology, lead generation, student engagement, automation, and reporting into one digital admissions infrastructure.
01 / ESTABLISH
Build credibility
Create the brand system, website, course journeys, brochures, faculty proof, placement information, and local presence.
02 / ACQUIRE
Generate demand
Connect landing pages, Google and Meta Ads, social, LinkedIn, SEO, video, mock tests, and career content.
03 / CONVERT
Automate admissions
Unify Zoho One, AI chatbot, WhatsApp journeys, lead scoring, counsellor workflows, analytics, and reporting.
03 — DIGITAL ECOSYSTEM
Every interaction
working together.
A connected solution spanning brand discovery, course consideration, enquiry, counselling, admission, and ongoing student communication.
AwarenessConsiderationConversionRetention
Brand Identity
Positioning, logo guidelines, color, typography, collateral, admission brochures, presentations, and a consistent creative system.
Professional education positioningWebsite & Landing Pages
Mobile-first course pages, faculty and placement proof, forms, WhatsApp, live chat, blogs, FAQs, brochures, and campaign-specific journeys.
Conversion-focused admissions platformPerformance Marketing
Google Search, Display, Performance Max, YouTube, Meta, and remarketing campaigns for courses, counselling, scholarships, and admissions.
Qualified student enquiry generationSocial, LinkedIn & Video
Career guidance, student stories, faculty interviews, placement content, reels, campus coverage, podcasts, and institutional thought leadership.
Trust-building content ecosystemAI & WhatsApp
24×7 course support, fee and scholarship information, brochure sharing, counselling booking, reminders, document collection, and live handover.
Immediate student engagementZoho One
CRM, Forms, Campaigns, SalesIQ, PageSense, Marketing Automation, lead routing, scoring, pipelines, nurturing, and counsellor workflows.
Centralized admissions managementAnalytics & Local Search
GA4, GTM, conversion events, attribution, call and WhatsApp tracking, dashboards, Google Business Profile, reviews, and local SEO.
Measurable channel performanceMock Test Platform
Online registration, instant results, scholarship eligibility, performance analysis, automated lead capture, and counselling recommendations.
Engagement-led qualification04 — CREATIVE DELIVERABLES
Content that builds
student trust.
Admission campaigns, educational content, student stories, faculty expertise, career guidance, and sales collateral across formats.
SAACH VIDEO LIBRARYCampaign films & reels
Open any video for a larger view, then use the arrows to browse the complete collection.
SAACH SOCIAL LIBRARY20 campaign creatives
Open any post for a larger view, then use the arrows to browse every creative.
The brochure can be viewed online or downloaded.
05 — ANALYTICS EVIDENCE
Decisions backed
by behaviour.
PageSense, Google Ads, AI Sensy, CRM, and campaign tracking created visibility across acquisition, website behaviour, lead sources, calls, and student engagement.
01 / WEBSITE ANALYTICS
Source and medium analysis
PageSense reporting made direct, organic, paid-search, and social contribution visible while supporting heatmaps, session review, A/B testing, and landing-page optimization.
- Acquisition and lead-source visibility
- Visitor behaviour and session-quality review
- CTA, form, and conversion optimization
02 / PAID ACQUISITION
Campaign and lead visibility
Google Ads and AI Sensy reporting connected media spend with impressions, clicks, conversions, leads, click-through rate, and cost-per-lead monitoring.
03 / ENGAGEMENT AUTOMATION
Messages and calls tracked
Campaign-level reporting made broadcast delivery, reads, clicks, replies, and call activity visible for ongoing admissions follow-up and optimization.
06 — FULL-FUNNEL ADMISSIONS
From discovery
to enrolment.
Every channel was mapped to a student need, with connected content, forms, WhatsApp, counselling, CRM follow-up, and lifecycle communication.
01 / AWARENESSDISCOVERSocial · Video · Display · YouTube · SEO
→
02 / CONSIDERATIONEXPLORELanding pages · Mock tests · Faculty videos · Reviews
→
03 / CONVERSIONENQUIRESearch Ads · Forms · WhatsApp · Counselling · CRM
→
04 / RETENTIONENROL & ENGAGEAutomation · Orientation · Community · Referrals
07 — AUTOMATION & REPORTING
One view of every
student journey.
GA4, GTM, Zoho One, CRM dashboards, call and WhatsApp tracking, attribution, lead scoring, and counsellor reporting turned disconnected activity into measurable admissions operations.
Admissions intelligence stackReal-time visibility
AnalyticsGA4Events & attribution
Tag managementGTMClicks, calls & forms
Admissions dataZOHOLeads, pipeline & ROI
VISITENGAGEENQUIRECOUNSELENROL
Dashboard-style representation of the implemented measurement and reporting stack.
08 — IMPACT
A future-ready foundation
for enrolment growth.
01
Professional education brand successfully launched
02
Website, campaigns, CRM, and admissions data connected
03
Student responses and follow-up journeys automated
04
Real-time reporting enabled for optimization and scale
SAACH Academy gained a complete digital foundation for building credibility, attracting qualified students, centralizing admissions operations, improving engagement, and supporting future expansion.